Does Your SMB Customer Need ‘BYOD’ or Just a ‘Secure and Manageable Network’?

Bring-Your-Own-Device or BYOD is a hot topic today! I am sure you have read at least one article on BYOD, consumerization of IT, and working remote.

I spend much of my time with Cisco Partners across Canada who support small and mid-sized businesses (SMB). Much of the feedback that I get from our partners, as it pertains to the SMB Market in Canada, is that our customers do not understand BYOD or how to get started with it. Based on that feedback, this article will focus on how to get ready for BYOD.

Today, our SMB customers are really looking for the ability to work their way, use the device of their choosing at any location that will make them most productive while keeping their information secure. Many are working their way today, but lacking the proper training, policies, or security to protect both their information and their employers. SMB business owners and managers share some of their challenges with us here:

  1. Need to Minimize Business Disruption: Need to embrace the internet and web applications as a critical business tool.
  2. Need to Safely Increase Productivity: Need network resilience and flexibility to control what applications (and data) employees can use and where they can use them.
  3. Need to Minimize Expenses: Need to minimize IT expenses so they can focus on their core business.

The main question for a Cisco Partner is. …Where do we start when building a business practice, and how do we work towards becoming a trusted advisor to our SMB customers?

Successful SMB focused Cisco Partners tell us the first step is to design a network that will support devices and mobility that the customer will need tomorrow.

Today, Cisco offers the technology to build a productive and secure network at the cost that will fit your SMB customers’ budget.

Meraki joined the Cisco family earlier this year. I have been with Cisco for 8 years working with partners and the SMB segment and in my opinion, acquiring Cloud Managed Network technology from Meraki is the most exciting offering we have for your SMB customers.

Imagine, the ability to offer your SMB customers, especially those with a small or a non-existent IT department, a fully managed, secure network with the ability to control and monitor all network activity from any device (Windows, MAC, iOS, Android, etc) anywhere at any time? Well, stop imagining, Cisco has the technology today, which is already deployed in over 20,000 customer networks!

Would a fully integrated platform with security appliances, wireless and wired connectivity all managed by a single plane of glass cloud based management utility be a good start for your business practice? How about the ability for your customer to enforce application and device policies from the same cloud based management application? What if you could monitor internet usage, allow or not allow access to any web site or application, or offer the ability to work away from the office with secure access to company information?

Do you have 2 minutes? Click here to learn about Cisco Cloud managed solutions (Meraki).

Meraki cloud networking products are dramatically easy to pitch and sell. The value proposition is clear to customers, and the product is easy for anyone on your team to demo. Imagine completing a trial, quoting only 2 SKUs, and closing the deal all in a day. For details on the Cisco Cloud Managed Partner Program, click here.

To keep informed of the many tools and programs Cisco has to offer you as a Partner, register for the Cisco Partner Intelligence (CPI) Newsletter – click here to sign up today.

I look forward to speaking with you during my monthly partner update webinar ’30 Minutes to Success for Canadian Partners’.

About Bob Martin

Bob Martin is the National Partner Business Manager for Cisco Canada, responsible for the SMB and Mid Market Partner Strategy in Canada. He also leads the development of Cisco’s “Fast Track” Program in Canada and is responsible for a team of partner account managers who to enable partners to be successful with Cisco and SMB end customers. Martin has more than 20 years of experience in the technology industry with a strong focus on the channel and SMB. Prior to joining Cisco Canada, he spent more than 7 years with Intel Canada, where he managed the Canada SMB and Data Centre programs. Bob joined Cisco in 2005 as the Channel Manager for Linksys in Canada. Bob Martin est le directeur national des activités des partenaires de Cisco Canada, chargé de la stratégie pour les partenaires du marché intermédiaire et des PME. Il est également responsable du développement du programme « Fast Track » de Cisco et d’une équipe de gestionnaires de compte partenaire permettant aux partenaires d’entretenir une relation commerciale fructueuse avec Cisco et les clients finaux du secteur des PME. Bob Martin possède plus de 20 ans d’expérience dans le domaine des technologies et, plus particulièrement, dans le secteur de la distribution et des PME. Avant de rallier les rangs de Cisco Canada, il a travaillé pendant 7 ans chez Intel Canada où il était chargé des programmes relatifs aux PME du Canada et aux centres de données. Bob Martin œuvre au sein de Cisco depuis 2005 à titre de gestionnaire de la distribution de Linksys au Canada.
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1 Response to Does Your SMB Customer Need ‘BYOD’ or Just a ‘Secure and Manageable Network’?

  1. Pingback: Is your small business ready for a mobile workforce? | Cisco Canada Blog

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