Video Traffic and Mobility Continue to Dominate Cisco’s VNI Report

In May, Cisco released the 10th annual Visual Networking Index (VNI) Forecast, and like previous reports it predicts substantial growth in IP traffic globally, as well as here in Canada. Between 2014 and 2019, the annual global IP traffic is expected to triple to a record 2 zettabytes.

In Canada alone, IP traffic will grow 3-fold from 2014 to 2019, a compound annual growth rate of 22%, and will reach 4.1 Exabytes per month in 2019, up from 1.5 Exabytes per month in 2014.


This growth can be attributed to a number of factors, including global increases in Internet users, personal devices and machine-to-machine (M2M) connections, faster broadband speeds, and the adoption of advanced video services.

In Canada, Internet traffic is expected to grow 3.3-fold from 2014 to 2019, a compound annual growth rate of 27%. It’s expected to be 107 Petabytes per day in 2019, up from 30 Petabytes per day in 2014, the equivalent to 10 billion DVDs per year, 810 million DVDs per month, or 1 million DVDs per hour.

To put this into a bit more perspective, the population of Canada is projected at 37 million by 2019. Of that number, 34 million will be online (up from 31 million in 2014), with 382 million networked devices in existence across the country. For reference, there were 185 million networked devices in 2014. That’s a staggering amount of growth.

And in keeping with past reports and the global trend, mobile and video continue to lead the way in Canada as well. Smartphones will account for 7% (27.5 million) of all networked devices in 2019, compared to 11% (20.2 million) in 2014. And total Internet video traffic (business and consumer, combined) in Canada will be 76% of all Internet traffic in 2019, up from 60% in 2014.

But what do these numbers mean? It’s somewhat obvious to say we live in a connected world – we don’t really need a report to tell us that. One merely has to look at the way networked technology is used in our everyday lives, both at work and at home.

The importance of reports like VNI, however, is their ability to help us foresee how technology continues to change and how we can adapt to those changes as a business in order to better serve our customers. We know video and mobility will continue to dominate the way we consume online information, and knowing that we can ensure our partners have all the right tools and services.

And this goes beyond the service provider market. Digitization means that all industries, private and public, will need access to the latest and best technologies in order to fully capitalize on all the potential brought by a connected world.

About Mark Kummer

As Vice President, Service Provider Canada, Mark Kummer is responsible for all sales and support for Cisco’s service provider business in Canada, serving telecommunications service providers, cable companies, Internet service providers, wireless providers, and utilities. A 20-year veteran of the information technology and communications industry, Kummer has extensive experience within the global service provider community that spans from infrastructure to managed service sales. Kummer has served on the board of the European Competitive Telecoms Association and actively participated in forums to engage UK service provider bodies and regulators. Kummer holds a bachelors degree in engineering from King’s College at the University of London, and a masters’ degree in engineering from London University’s Imperial College. En tant que vice-président, Fournisseur de services pour le Canada, Mark Kummer est responsable de toutes les ventes et du soutien offert aux fournisseurs de services de Cisco au Canada, notamment aux fournisseurs de services de télécommunications, aux entreprises de câblodistribution, aux fournisseurs de services Internet et sans fil et aux services publics. Fort de 20 années d’expérience dans l’industrie des technologies de l’information (TI) et des communications, M. Kummer possède une vaste connaissance de la communauté globale de fournisseurs de services, et ce, dans divers domaines allant de l’infrastructure jusqu’aux ventes des services gérés. M. Kummer a été membre du conseil de l’European Competitive Telecoms Association (ECTA) et a participle activement à des forums visant à inciter la participation des organes de contrôle et des organismes de réglementation des fournisseurs de services au Royaume-Uni. Il est titulaire d’un baccalauréat en génie du King’s College, à l’University of London, et d’une maîtrise en génie de l’Imperial College de la London University.
This entry was posted in All Posts, Cisco, Cisco Canada, Service Provider, Technology, Video, Wireless and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s